Privacy Policy

The Little Sensory Studio BV

Last Updated: March 04, 2025

At The Little Sensory Studio BV (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, https://thelittlesensorystudio.com/ (“Site”), or purchase our sensory educational tools for young children (“Products”). By using our Site, you agree to the practices described in this Policy.

1. Who We Are

We are The Little Sensory Studio BV, a company registered in the Netherlands, with our office at Bellamystraat 89H, 1053BJ, Amsterdam, North Holland, Netherlands. For privacy-related questions, contact us at [email protected] or +31 6 40 710 678.

2. Data We Collect

We collect the following types of information:

      • Personal Information: When you place an order, we collect your name, email address, phone number, billing address, shipping address, and payment details (processed via Mollie).

      • Customer Reviews: If you submit a review, we collect your name (or username), review content, and any optional information you provide (e.g., ratings or feedback).

      • Site Usage Data: We collect data about how you interact with our Site, such as your IP address, browser type, device information, pages visited, and time spent on the Site. This is collected via cookies and similar technologies (see Section 7).

      • Communications: If you contact us (e.g., via email or customer support), we’ll collect the information you provide.

      • Marketing Preferences: If you sign up for our newsletter or marketing communications, we’ll collect your email address and preferences.

    3. How We Use Your Data

    We use your data to:

        • Process and fulfill your orders, including shipping and payment processing.

        • Communicate with you about your order (e.g., order confirmations, shipping updates).

        • Display customer reviews on our Site to help other customers make informed decisions.

        • Respond to your inquiries or provide customer support.

        • Improve our Site, Products, and services (e.g., analyzing usage trends via Google Analytics).

        • Send you marketing emails or newsletters (only with your consent, where required).

        • Serve personalized ads through Google Ads and Facebook Ads.

        • Comply with legal obligations (e.g., tax or consumer protection laws).

      4. Legal Basis for Processing (EU/UK Customers)

      Under GDPR (and UK GDPR), we process your data based on:

          • Contract: To fulfill your order (e.g., using your address for shipping).

          • Consent: For marketing emails, non-essential cookies, and personalized ads (you can withdraw consent anytime).

          • Legitimate Interest: To improve our Site and services (e.g., via analytics), display customer reviews, or prevent fraud.

          • Legal Obligation: To comply with laws (e.g., keeping records for tax purposes).

        5. Sharing Your Data

        We may share your data with:

            • Service Providers: Third parties that help us operate, such as Mollie (for payment processing), shipping companies (e.g., DHL or local postal services), and website hosting providers.

            • Analytics & Marketing Tools: We use Google Analytics to analyze Site usage, Google Ads for advertising, and Facebook Ads for personalized marketing. These tools may collect data via cookies (see Section 7).

            • Legal Authorities: If required by law or to protect our rights (e.g., in response to a court order).
              We do not sell your personal data to third parties.

          6. International Data Transfers

          We operate from the Netherlands but ship to the EU, UK, and USA. Your data may be transferred to countries outside the EU/UK, such as the USA (e.g., for analytics via Google Analytics or advertising via Facebook Ads). We ensure these transfers comply with GDPR using safeguards like Standard Contractual Clauses or by working with partners in countries with adequate data protection laws.

          7. Cookies & Tracking

          We use cookies and similar technologies to improve your experience, analyze Site usage, and serve personalized ads. These include:

              • Essential Cookies: Needed for the Site to function (e.g., remembering your cart).

              • Analytics Cookies: To track Site performance via Google Analytics.

              • Marketing Cookies: For personalized ads via Google Ads and Facebook Ads.
                You can manage cookie preferences through your browser settings or our cookie consent pop-up.

            8. Data Security

            We use reasonable measures to protect your data, such as encryption for payment processing (via Mollie) and secure servers for data storage. However, no system is 100% secure, and we cannot guarantee absolute security.

            9. Your Rights

            As an EU/UK resident, you have the following rights under GDPR:

                • Access: Request a copy of your data.

                • Correction: Ask us to fix inaccurate data.

                • Deletion: Request that we delete your data (subject to legal obligations).

                • Objection: Object to certain uses of your data (e.g., marketing or analytics).

                • Portability: Request your data in a machine-readable format.

                • Withdraw Consent: Opt out of marketing, personalized ads, or non-essential cookies.
                  To exercise your rights, contact us at [email protected]. We’ll respond within 30 days. You can also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local data protection authority.

              10. Data Retention

              We keep your data only as long as necessary:

                  • Order Data: 7 years, to comply with tax and legal requirements.

                  • Customer Reviews: As long as the review is displayed on our Site, unless you request deletion.

                  • Analytics Data: 24 months (via Google Analytics).

                  • Marketing Data: Until you unsubscribe from marketing communications.
                    After these periods, we’ll securely delete or anonymize your data.

                11. Third-Party Links

                Our Site may contain links to third-party websites (e.g., Mollie for payments, Google, or Facebook). We’re not responsible for their privacy practices—please review their policies.

                12. Children’s Privacy

                Our Products are designed for young children, but our Site is intended for adults (e.g., parents or guardians). We do not knowingly collect data from children under 16. If we learn we’ve collected such data, we’ll delete it.

                13. Changes to This Policy

                We may update this Privacy Policy from time to time. The updated version will be posted here with a new “Last Updated” date. Check back periodically for changes.

                14. Contact Us

                For questions about this Privacy Policy or your data, reach out to:

                The Little Sensory Studio BV

                Bellamystraat 89H, 1053BJ

                Amsterdam, North Holland, Netherlands

                Email: [email protected]

                Phone: +31 6 40 710 678

                ©The Little Sensory Studio 2025

                Bellamystraat 89H, 1053BJ, Amsterdam, North Holland, KVK: 91236096, VAT: BTW ID – NL004874519B77